10 Ways to Write to Sell Without the ‘Ick’
5 min readJan 5, 2022
Ah, selling. For some of us that word fills us with dread, right?
Well, it certainly did for me.
In fact, I struggled to grapple with the fact of becoming a copywriter because in some ways it felt unethical, and you guessed it, ICKY.
The courses I endured, the endless blog posts, and the top recommended books, all said the same thing.
