I hear ya. As a business owner doing things on your own, your head might be about to explode. Trying to do everything and anything within your business, even if it isn’t your forte. The learning process is real.
But it doesn’t have to be this way.
Whilst there are a whole host of things that might be on your list to outsource, one of those priorities should be copywriting. Not least because digital marketing is becoming more and more vital to business success.
So, without further ado, here’s my 5 amazing reasons to outsource your business copywriting needs today.
1. You’ll save time
Look, there simply aren’t enough hours in the day to do everything in your business — and copywriting is time-consuming. So, when you swipe it off that to-do list, you’ll immediately gain back some precious hours in your day, meaning you can focus on the good stuff.
And, if you allow a copywriter to take your copy and content needs off your hands — think blogs, web/landing page copy, and social content — you’ll get results quicker. No more procrastination and pushing back launch dates. Just get it done.
2. You’ll benefit from an outsider’s perspective
Working with a copywriter who knows zilch about your business or industry is actually a good thing. Who knew right? That’s because they’ll ask you a load of questions to really get to the heart of what you do from a client’s perspective. And that’s who, ultimately, you want to be reading your copy.
Not only this, but they’ll then present your messaging in a super clear and understandable way, cutting out any unnecessary jargon, meaning you can connect with your ideal customer. You’re effectively gaining a fresh pair of eyes to look at your business, who can then persuasively string the right words together so those all-important clients know everything they need to know.
3. You can focus on what you’re good at
With copywriting firmly crossed off your list, you can finally focus on what you’re good at. Which is why you started your business in the first place right?
Creative work takes time and mental head space. And when you’re endlessly spinning multiple plates, there’s gonna come a point when those plates come crashing down and you burn out.
It’s time to push away those extra responsibilities and start focusing on what you love to do.
4. You can stay ahead
If there’s anything us business owners love to do, it’s to stay ahead of the trend. But if you’re focusing on multiple priorities, that can get pretty difficult. You’ll be constantly chasing your tail and unable to keep up with your to-do list, never mind what’s going on in the market around you.
Outsourcing your copywriting is becoming the norm for businesses all over the globe. Think about it. There are entire departments dedicated to managing and generating content in all of those big-named brands we all know and love. So, if that’s not a kick in the butt do start outsourcing your copywriting, I don’t know what is.
5. You simply don’t like to write
Maybe you’ve sat through this article and thought, “do you know what, I don’t even like to write. I feckin’ hate it!” I feel ya. I’ve been doing my own accounting for the past 18 months, and do you know what? I bloody hate it too. Numbers are not my thang.
So, what am I going to do? I’m going to hire an accountant to do it for me. Because if you don’t like a certain task, and if you’ll get better results when someone else does it, it’s no-brainer.